It might be colder outside, but that doesn’t mean people are staying at home curled up by the fire. According to surveys, 47% of Americans plan to travel for vacation in the 2023 winter season! And if you want them to use your travel agency to do it, here are four tips to promote your winter travel packages online.
Start with eye-catching graphics
Graphics are the foundation for nearly every type of online marketing effort. Whether you’re posting content to social media, sending an email update, or adding to your website, there’s a good chance an image or animation will be a part of the content.
So before you start your marketing efforts, it’s always a good idea to create a few eye-catching graphics to easily upload. And since you’re busy planning travel expeditions for people, using online templates is a great way to save some time without sacrificing quality.
There are thousands of free travel poster templates available online from websites like PosterMyWall. Simply choose the template that best fits your agency’s brand, customize the information in the easy drag-and-drop editor, and save the file to your device for easy upload to all your online platforms.
Optimize your website
Your website should be the central pillar of all your online marketing. Every piece of marketing content you post should drive traffic back to your website, so potential clients can learn more about your business and services. Because it’s so important, make sure your website is up for the task!
First and foremost, your website should be designed with the user experience in mind. Think about how people navigate the content on your site and outline it in a way that makes sense for the user flow. For example, people will likely want to learn about your business first to make sure you’re trustworthy, then they’ll want to see your packages, then pricing, then contact or booking information.
Think about how clients navigate your site and make it as easy as possible. Remember to include plenty of high-quality graphics and videos of the amazing trips your clients have taken in the past. There’s nothing that gives people the travel bug more than seeing the amazing places others have gone.
Once you have the user flow down, it’s time to promote your seasonal travel packages. Update your website regularly to put the current promotion front and center. When someone clicks on your website in December, the first thing they should see is information about your winter travel packages.
Allow online bookings
Your website is more than just a pretty face. It could be your top salesperson! Nearly 70% of people prefer online bookings to booking over the phone or in person. By adding online booking options to your website, you can cater to your clients and make it easier for them to book your winter travel packages — meaning more people will want to take advantage of them!
As an added bonus, once you allow online bookings, you can share the links straight to your booking platform from other online platforms. Just imagine, your picture of a beautiful snowy landscape or tropical Caribbean winter getaway on social media can send people straight to booking, rather than making them go through several steps. The easier it is for people to book your travel packages, the more likely they’ll do it.
Harness the power of email marketing
It might be the oldest form of internet communication, but email is still a powerful force in the digital marketing world. It has one of the highest returns on investment (ROI) of any type of marketing, generating an average of $36 for every $1 spent!
Why is email so effective? It’s partially because you’re reaching people who have already shown an interest in your company. They have to actively sign up for your emails or be an existing customer to receive them. They already know your business and are more likely to utilize your services in the future.
Whenever your agency offers a new travel package or wants to promote a special seasonal package, like your winter travel opportunities, create a quick email and send it to your subscriber list. To make the process go a bit quicker, you can always upload some of the graphics you made from the travel poster templates.
Most marketing experts suggest sending between two and four emails per month to keep your agency top of mind with your customers and keep them well informed of your current travel offerings.
Help more people find their winter getaway
Whether escaping the cold or enjoying some snowy fun, winter is a great time for travel! Help more people find their perfect winter getaway and book your winter travel packages by designing high-quality graphics from templates, optimizing your website, allowing online bookings, and sending plenty of marketing emails. There’s no better way to send people on their dream winter vacations.
