Did you know there are more than 4 million Shopify stores globally? Shopify is a well-known E-commerce platform that enables businesses to have their digital presence in the form of online stores. However, proper optimization of the Shopify store is of utmost importance. You need to drive traffic to your site in order to get high-quality leads that will eventually turn into loyal customers. While paid advertising offers quick, short-term results, Shopify SEO is a cheaper but effective way to get massive results in the long run.
7 exciting Shopify SEO optimization tips to drive traffic
Optimizing shopify seo for your online store is not a small task. It is vital to know the ins and outs of E-commerce SEO to get the best results. Opting for the best SEO Consultant India will offer you excellent results.
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Pick the right keywords
Conducting extensive keyword research is a critical part of shopify seo. You need to make a list of the keywords that are categorized based on whether they are informational or have purchase intent. Focusing on keywords with purchase intent will drive more traffic to the online store. After discovering the keywords, you must place them across the website strategically. These include the insertion of the keywords in the meta title, headline, meta description, etc. However, avoid keyword stuffing to ensure there is no brand damage.
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Optimize site structure
To optimize shopify seo, proper organization of the content on your store is crucial. The site structure makes it easy for the users to navigate the website. If shoppers find it easy to search for items they want, they are more likely to make a purchase. The store must be attractive but user-friendly. Creating collection pages is a good idea as the user can know the category and search accordingly. Also, inserting the SMART search feature is essential as it will help visitors find what they are looking for quickly.
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Optimize meta titles and descriptions
One of the best SEO practices for your Shopify store is the optimization of meta titles and descriptions. Integrating the target keyword within the title and description is necessary. It is advisable to keep the title length between 50-60 characters, while the meta description can be 120 characters. Use words like free shipping, discounts, unique, etc., to get the audience’s attention. Apart from that, you also need to focus on creating unique descriptions for the products. It is crucial to ensure the write-up is concise but informative.
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Focus on internal linking
Internal linking is a vital part of shopify seo. Proper internal linking helps visitors navigate the website efficiently. Moreover, it also helps Google understand the site hierarchy. Make sure that the collection and product pages have the maximum internal linking along with anchor texts. Also, submit robots.txt to tell the search engine bots which webpage to crawl and which to leave behind. Shopify generates the robots.txt file automatically.
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Build links to collection pages
Collection pages display all the products available for a particular category. On the other hand, the product page is limited to one product only. It is challenging to rank product pages on Google. That is why it is advisable to focus your SEO efforts on ranking the collection pages. You can build links and optimize the collection page to get a better SERP ranking. Another advantage of focusing on the collection page is that users are directed to a place where they can view the entire inventory you have.
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Improve website speed
Improving user experience is crucial to drive more traffic to the online store. If the user doesn’t have a satisfactory experience, they are unlikely to return or recommend your store to anyone. One of the most crucial factors to improve shopify seo is the website speed. The online store must be easy to navigate and not take too much to load. Using a mobile-friendly theme without unnecessary pop-ups is an excellent idea. Opt for a responsive design that makes the store look good on different devices.
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Add schema markups
Snippets are basically a highlighted form of content that appears when users search for something in Google. It contains a small description of the page. Adding schema markup can actually help your snippets look more eye-catching. Pages having schema markup have witnessed a significant increase in CTR. Apart from that, it also assists Google to understand the webpage better. Luckily, most Shopify themes support schema, just fill in the information needed, and it’s done!
Are you looking for the best SEO Consultant India? In that case, check out Cybez. As one of the leading E-commerce consultant and marketing agencies, Cybez offers a wide range of services. These include E-commerce SEO, Shopify development, marketplace marketing, performance marketing, etc. The team of skilled professionals understands the businesses and curates customized strategies for effective results.
